Credit union marketing for men and women

by Sean Galli, On The Mark Strategies

When it comes to financial marketing, there are almost countless demographic factors to consider:

  • Gender
  • Age group
  • Socioeconomic status
  • Ethnicity
  • And more…

But for today, let’s primarily focus on gender. Men and women each require distinct messaging to effectively resonate with them, and many brands are masters at this niche communication. Are you?

Let’s look at some niche brands, techniques they use and how it applies to your institution.

 

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