Credit union marketing data doesn’t lie … but it doesn’t tell the whole story either
As Jay Baer once said, “We are surrounded by data but starved for insights.”
This couldn’t ring truer for bank and credit union marketing leaders. You’re swimming in an ocean of numbers, percentages and analytics…but are you really seeing the full picture? Let’s dive into why data – while invaluable – isn’t the be-all and end-all of your marketing strategy.
Skimming an ocean
Picture this: You stand on the deck of a ship, gazing out at a vast expanse of ocean. The surface tells you one story – calm waters, a few waves, maybe a dolphin if you’re lucky. But beneath that surface? An entire world teaming with life, mysteries and untold stories.
That’s your marketing data in a nutshell.
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