Credit union influencer highlight: GoWest Credit Union Association

The GoWest Credit Union Association serves as the united voice for credit unions in Arizona, Colorado, Idaho, Oregon, Washington, and Wyoming. With a bold, innovative, and forward-thinking vision, GoWest is dedicated to enhancing the lives of credit union members and their communities through strong advocacy. Representing nearly 300 credit unions, serving approximately 18 million consumers, GoWest stands as an industry leader in leveraging the cooperative model. Under the leadership of President & CEO Troy Stang, the association has a rich history of championing their communities’ financial health through their support of Children’s Miracle Network Hospitals (CMN Hospitals).

“Making a meaningful impact in the communities credit unions serve is woven into the DNA of credit unions. Supporting the connection between financial and physical health is a fundamental part of who we are, and it comes to life every day in the services credit unions provide to their memberships,” said Stang.

Since its inception, GoWest and its member credit unions have championed CMN Hospitals through a benefit auction held during MAXX, their annual gathering of credit union professionals. The MAXX auction, a signature fundraising event for Credit Unions for Kids (CU4Kids), a program of CMN Hospitals, raises millions of dollars each year, raising $1.2 million in 2023.

This year’s CU4Kids Diamond Roundup Benefit Auction will take place on Tuesday, Oct. 15, combining the rugged charm of the Wild West with the glitz and glamour of a diamond-studded gala. The MAXX auction promotes energy and collaboration among credit unions and industry vendors, creating a space to share philanthropic best practices. “This event is all about uniting our efforts and working together to make a lasting impact on children’s health,” said Lexy Strong, GoWest’s Manager of Credit Union Communities.

 

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