Create an Annual Report worth reading
Has your Annual Report become a collection of financial charts and tables resembling a statistics course homework assignment? If your Annual Report only represents the financial status of your credit union you’re missing a grand opportunity to demonstrate to your membership the value of what they’re really a part of. A financial cooperative is still a cooperative—based on a model of people helping people—be proud to report on your involvement in the community and any other successes your mission accomplishes.
The Welcome Packet
When creating your Annual Report, consider it for inclusion in your new member welcome packet. Imagine an easy-to-read and understand collection of not only financial facts that show how stable your credit union is, but a summary of your community support and short stories that inspire your new member to be excited and even get involved in the impact your credit union is making. It’s a great introduction to an organization they’ll trust their future financial relationship with.
Help Wanted
Have you considered using your Annual Report as part of your career opportunity postings? A well done Annual Report can provide prospective new employees an understanding of what your credit union stands for and accomplishes beyond financial products and services. Talented candidates may pass up a job as a “banker” for a career with an organization that is known for being socially responsible and heavily involved in community improvement—let them know that you’re one of those organizations.
Align with the Right Organizations
As you develop relationships with other organizations, whether it be non-profits, professional service agencies or municipalities, providing your well designed Annual Report upfront will help them understand your credit union’s persona. This simple step will identify and gaps in alignment with missions or styles before embarking on a less than successful relationship or partnership.
What Makes an Annual Report Great
This is where a quality designer is worth their weight in gold. Exceptional layout is the key to creating a visually appealing story of the past year that has some shelf life in the upcoming year. Infographics, easy to understand charts, call outs, icons, and photos of community involvement are all great components to include. Do your research and find elements of other reports you like to start developing your new layout.
Picture your Annual Report as a coffee table piece. Something that people would pick up and spend some time with if they did see it in a waiting room. Done right, it should provide a clear understanding of your brand, mission and goals; an inspiring piece that makes people want to get involved, or feel proud to already be involved, in your credit union. Creating it as the keystone to the past year with intentions of it being a staple piece in the upcoming year will prove to be beneficial for many uses throughout your credit union.
Have an Annual Report you’re proud of or find inspirational? Post a link in the comments below and share with others.
