Drucker Group

Drucker Group is a strategic marketing agency with a specialty in Voice of Customer research. We help clients sharpen their brand value proposition and go-to-market strategy. Through carefully developed market research methodologies, we help clients in financial services, B2B and consumer goods markets discover customer perceptions and preferences, brand growth opportunities and much more. It’s critical for today's credit unions to have a value proposition that describes how you will solve your member community’s needs differently or better than competitors, with key insights about your audience’s perceptions, rational and emotional needs, behaviors, unmet needs, key satisfiers and dissatisfiers. Contact us to discuss a "health check" evaluation for your brand.