Community Financial Credit Union walks with you, Choose The Bear™

by Alyssa Horwitz, CUInsight.com

Credit Union Spotlight, presented by CUInsight, features credit unions taking action and changing their local communities. Join us as we recognize and celebrate the important work these credit unions do to bring their mission to life.

We’ve all heard about the man or bear debate. A recent viral trend asked women whether they would prefer to meet a man or a bear while walking in the woods. Most women said they would rather be met in the woods by a bear. 

With 1 in 5 women in America experiencing sexual assault, 1 in 3 suffering from domestic violence, and 99% of domestic abuse cases involving economic abuse, this unfortunately isn’t a surprise. What started as a question then turned viral due to the sad truth of the matter. That in mind, Community Financial Credit Union (CFCU) is taking action with Choose The Bear.

The story:

Community Financial Credit Union is committed to improving the lives of their local communities through both bright and dark times and everything in between. Located in Michigan, the CFCU team is dedicated to the credit union’s mission of helping people and providing financial well-being for all. Their presence in their local communities is admirable as they continue to push the envelope and make waves in the industry. The Choose The Bear™ initiative is one of the many ways CFCU changes lives for the better and makes things possible.

The sad truth is, that many women stay with abusive partners due to economic abuse and up to 99% of domestic violence includes economic abuse. CFCU shares ways to safely get started on the path to recovery. They help women escape economic abuse and regain their independence with support and services built specifically for them.

Since 2021, CFCU and the Relentless Care Foundation have contributed over $107,250 to organizations and programs working to support survivors escaping sexual or domestic violence. Choose The Bear™ is an extension of their ongoing commitment to making a positive impact in communities. They offer resources, tips, and financial support in a multitude of ways dependent on an individual’s situation. This initiative and the ongoing support of community members will leave a lasting impression. To learn more about Choose The Bear™ and how your credit union can take action and provide resources, click here.

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