What if you could discover something new every day that could drive business growth and help your business reach it’s full potential?
With every new year that comes, business owners find themselves thinking of how they will make this year better than the last. It is normal to have personal resolutions; but, as a business owner it is imperative that you are constantly striving for growth.
Long gone are the days of knuckledusters and little black boxes that simply provided an authorization or decline to business owners. For less than $500, business owners can implement a device that not only provides the basics for credit card processing but also provides analytics that could mean the difference between keeping their doors open or not.
Payment Marketing Turns Transactions Into Relationships
Most small business owners take on five or more roles within an organization. The challenge with being pulled in so many directions, is trying to find the balance between execution and customer service. Marketing is always the first thing that falls by the wayside. Local business owners’ biggest complaint about marketing is that it’s too expensive and too time consuming. They also aren’t sure if the marketing campaigns they do launch are returning any of their investment.
Here are just a few ways that credit card processing sales can help a business if they have the right equipment in place:
- Monthly sales show a business owner their customer’s spending behaviors, allowingthem to take action, and have better targeting for future marketing campaigns. Best ofall, a business owner can see the impact of marketing efforts.
- Smart terminals allow a business owner to create profiles of customers and segmentthem by categories like new, repeat or local, so they can market to them more effectively.
- Smart terminals can provide analytics that allow business owners to scope out similarbusinesses in their area. They can compare sales and consumer spending trends at thosesimilar businesses.
- Smart terminals can integrate with a loyalty program. Business owners can incent andreward their customers for their repeat business.
- Smart terminals can help business owners understand how the weather can impacttheir business. Proactive business owners can then run specials to increase traffic on dayswhen weather would typically hurt them.
For instance, if a local restaurant owner finds that their sales decrease by 20% on rainy days, they can run “rainy day specials” and then review their sales to see if that boosted their revenue.
The credit unionspace needs to keep up with the latesttechnological advances. This information is readily available and often times notdiscussed with small business owners. Offering services that can increase sustainabilityto the small business population can differentiate a local credit unionfrom a regional or largefinancial institution that is more focused on their mid-market and large corporate clients.
