By the numbers: A credit union marketing agency helps you grow efficiently

by Bo McDonald, Your Marketing Co.

Most credit unions consider outsourcing marketing simply as a cost savings on FTEs, but that’s just one piece of the advantage.

True, the average salary of a credit union marketing specialist for a boutique credit union (less than $300 million in assets) is between $55,000 and $64,000. And that does not include the cost associated with acquiring the new team member, which according to HR data is estimated to be around 50% of annual salary.

Credit unions inevitably encounter another marketing challenge: all the different skillsets to execute your credit union marketing plan.

  • Strategy
  • SEO
  • SEM
  • Graphic design
  • Website maintenance
  • Copywriting and more!

Very few, if any, marketing specialists can hope to accomplish each critical piece of marketing effectively. There’s just not enough time in the day! And hiring FTEs for all of these positions will wreak havoc on the average credit union budget.

 

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