Beyond the buzzwords: Credit union brand development that means something

The financial services industry isn’t exactly known for its electrifying brand personalities. You’ve all seen them – the stock photo families holding hands in front of a house, the generic “we care about your financial future” slogans. But in today’s hyper-competitive landscape, bland platitudes and industry jargon just don’t cut it.

Your credit union needs brand development that resonates with your target audience, a brand that goes beyond the buzzwords and truly means something.

The problem? Buzzwords like “disruptive,” “synergy” and “thought leader” get thrown around so often they lose all meaning. They become empty promises, leaving potential members wondering what your credit union actually stands for. So, how do you cut through the noise and create a credit union brand that connects?

Here’s how to breathe life into those overused terms:

 

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