Before & After: Good Marketing Techniques Make a Difference

by Acton

by. Joe Swatek

Every bit of marketing lore, technique, and style we learn helps each of us create better, more effective marketing campaigns. It’s even educational to put our old promotions side-by-side with the most current campaign to see how the work has evolved.

Today, I’ll show you how one business improved its selling techniques in a short time. The differences are eye-popping.

While this is a comparison of email promos, understand the same types of techniques, improvements, and analysis can be applied to whatever media you’re working with for any of your campaigns.

PMD sells pharmaceutical directories. As recently as May 2013, PMD sent this marketing email, a.k.a., eblast.

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