Wendy Beswick is an award-winning executive with 20 years’ experience in Fortune 100 financial companies and credit unions. Prior to joining Service Credit Union as VP-Marketing, she oversaw retail operations for Firstmark Credit Union after spending four years as Chief Marketing Officer for Generations FCU, where she directed a major branding effort and established growth initiatives for the credit union. With a proven background in sales and marketing, she is adept at developing and implementing successful business roadmaps, motivating high performance teams, and harnessing data to drive change.