The latest from Tom Pierce

Nov 8, 2024 - by Tom Pierce, Velera

Navigating payment trends: How credit unions can earn top-of-wallet status

The payments industry has experienced significant transformation in recent years, driven by changing consumer preferences and economic factors like inflation, labor market shifts, and potential regulatory changes. But which preferences ...

Tom Pierce

Chief Marketing and Communications Officer
Velera

Web: https://velera.com

In his role as Chief Marketing and Communications Officer, Tom Pierce is responsible for leading and executing Velera’s marketing and communications strategy, including brand development and sentiment, public relations, go-to-market strategy, market research and events. Pierce has successfully led marketing teams for more than 30 years, with the latter half of his career spent in the payments industry. Prior to joining Velera, Pierce served as Chief Marketing Officer for Cardtronics, the largest global ATM operator, and held senior marketing roles at FIS, Metavante and Wausau Financial Systems.

The latest from Tom Pierce

Navigating payment trends: How credit unions can earn top-of-wallet status

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