Robin Caddell is the senior marketing manager for TMG Financial Services. With more than a decade of marketing experience, she leads a team of marketers in strategy and execution of direct to consumer credit card marketing campaigns for the agent-issuer and its partners. A champion for change, she has successfully implemented new cardmember onboarding campaigns, while nurturing existing programs that drive card usage and loyalty. Reach her at robinc@tmgfinancialservices.com.