Peter Schmitt is president and CEO of Dialogue Marketing, an award-winning customer engagement center. Schmitt has been a pioneer in transforming call centers into engagement centers driven to delight the consumer methods for brand-able, efficient consumer acquisition and retention experiences. Prior to his current position at Dialogue Marketing, Peter was executive director of St. Petersburg, Fla.-based PSCU Financial Services and president and founder of Total Member Care, a PSCU Financial Services solution and nationwide provider of 24/7 call center operations and software solutions to credit unions.Peter offers over 20 years of strategic marketing and brand stewardship experience working with Fortune 500 companies and dot com start-ups. As a customer experience evangelist, Peter is passionate about consumer insights, business strategies and analytics.