Content marketing stats your financial institution needs to know
Each year HubSpot produces a State of Content Marketing Report. The report includes B2C and B2B statistics from across several industries all over the world, so we like to break ...
The latest from Penne VanderBush
How to create an onboarding program that works for your credit union
If you’re interested in ways to grow and develop your credit union, the beginning of a new relationship is the perfect place to start. Let’s jump in with ...
Agile credit union websites are the new norm
If you categorize website functionality using the crawl, walk, run framework, the types of features that fit into each of those stages have changed significantly in the last handful of ...
3 tips to prepare marketers for budgeting season
We’ve been asked many times “is there a simple calculation that can be used to determine what a marketing budget should be?” Every time I hear that question it ...
7 sure-fire ways to help your next credit union merger go smoothly
One of the areas where many Credit Unions struggle is when they are faced with a merger and all the various issues that accompany taking on a large number of ...
Your mission, vision and value can’t be solely focused on service
Service Alone Isn’t Enough I still see credit unions with a mission based on providing good, great, outstanding, and sometimes exceptional, service. While ‘service with a smile’ is great, ...
5 reasons why landing pages are the reason social media posts don’t convert
Crafting an effective social media post is a skill that marketers spend a considerable amount of time trying to perfect. After many iterations and use of excellent social media tactics, ...
Pros and cons to buying social media metrics
If you’re like most credit unions, your marketing plan consists of goals for your social media activity and you have selected certain key performance indicators (KPIs) to measure. Each ...