The latest from Miriam De Dios Woodward

Mar 22, 2016 - by Miriam De Dios Woodward

Hispanic millennials look for balance as they fuse identities

It’s not enough to know what your members and prospective members want. Today, it’s just as important to know how they want it. For credit unions in pursuit ...

Jan 19, 2016 - by Miriam De Dios Woodward

Strategic Hispanic growth plans begin with readiness assessment

The Hispanic market is the largest, fastest-growing segment in this country, but that’s only one reason U.S. credit unions are working hard to learn more about this demographic. ...

Dec 9, 2015 - by Miriam De Dios Woodward

An unforgettable story: Credit union changes the life of a deserving young woman

Imagine walking in Kenia Calderon Ceron’s shoes. You’re 11 years old. El Salvador is home. Yet, it’s a place where authorities have lost control of gang-related violence, ...

Sep 11, 2015 - by Miriam De Dios Woodward, America's Credit Unions

Learn something new during Hispanic Heritage Month

Celebrated from September 15 to October 15, this year’s Hispanic Heritage Month, or El Mes de la Herencia Hispana, carries a theme that seems to speak directly to the ...

Sep 4, 2015 - by Miriam De Dios Woodward

How to (truly) speak Spanish

Although research indicates proficiency with English is on the rise among Hispanics, it continues to be important for credit unions to demonstrate a willingness to communicate in Spanish. That’s ...

Jun 3, 2015 - by Miriam De Dios Woodward

Youngest, fastest-growing consumer segment can’t be ignored by credit unions

We do a lot of talking about the influence of the Hispanic consumer market as we work with credit unions to secure loyalty from the youngest, fastest growing and most ...

Mar 13, 2015 - by Miriam De Dios Woodward

America’s youth are increasingly Hispanic

As your credit union seeks to reach a younger member, remember that strategy often will be synonymous with reaching a Hispanic member. Beyond the Hispanic market’s youth, Hispanics are ...

Dec 2, 2014 - by Miriam De Dios Woodward

Credit unions started with service to immigrants

How did you become the person you are today? For most of us, our parents – their values, habits and beliefs – played a pretty sizable role in developing us as individuals. ...

Miriam De Dios Woodward

Web: www.dediosconsulting.com

Miriam De Dios Woodward is President & CEO of De Dios Consulting LLC, a company she founded in 2024 to help businesses better reach and serve one of the largest, fastest-growing, youngest and most underserved markets in the U.S. - Latinos. A native of Jalisco, Mexico, Miriam grew up in Fairfield, California and Perry, Iowa and currently resides in West Des Moines, Iowa with her husband and two young daughters.

Miriam is a transformational leader with more than 20 years of professional experience supporting, growing and building services and technology businesses. She thrives in leading businesses into their next phase of growth and developing and implementing consumer-focused business growth strategies. With more than 17 years serving credit unions, Miriam is deeply passionate about advancing the credit union movement through financial inclusion and advocating for underserved groups.

Prior to starting her business, Miriam spent six years as the Global CEO of ViClarity leading the company’s transformation from a credit union compliance services company (known as PolicyWorks) to a global regtech/fintech and services company serving multiple regulated industries. Prior to taking the helm at ViClarity, Miriam led Coopera Consulting as CEO for 7 years helping hundreds of credit unions across the country grow by reaching underserved markets. She held roles of Vice President and Emerging Markets Director prior to CEO and spent 12 years with the organization. In addition to her C-suite experience, Miriam’s leadership includes positions with John Deere Financial and State Farm Insurance Companies.

Over the years, Miriam has received numerous awards and recognitions for her achievements including receiving the 2022 Ivy Women in Business Inspiration Award from the Ivy College of Business at Iowa State University, being named to the 2020 LatinX | Hispanic Top 100 Hall of Fame by theboardiQ, being named one of 32 of the Region’s Midwest Power Brokers Most Influential People of Color by Madison 360, receiving a 2019 40 Under 40 award from the Des Moines Business Record, a 2016 Woman to Watch designation from Credit Union Times and receiving the 2014 LULAC Iowa Latino Business Person of the Year award.

Miriam currently serves as an independent board director for Homesteaders Life Company. She also volunteers for a number of community and industry organizations including the Greater Des Moines Partnership, Capital Crossroads, Iowa State University’s Ivy Women in Business and Ivy Dean’s Council advisory boards and the World Council of Credit Union’s Global Women’s Leadership Network global advisory committee.

Miriam earned her bachelor’s degree with honors from Iowa State University and her Master of Business Administration degree and leadership certificate from the University of Iowa. She is also a graduate of the Harvard Business School’s Leading Change and Organizational Renewal executive education program. Miriam is currently pursuing a certificate in Diversity, Equity and Inclusion from Cornell University’s ILR School.