Mike Defnet brings more than 30 years of progressive experience in sales and marketing leadership, sales operations and sales strategy to his role as president of AdvantEdge Analytics. His extensive leadership background includes distribution of commercial, consumer and investment products for credit unions and credit union members. Throughout his career, Mike has led highly productive, engaged teams and developed many key leaders across the CUNA Mutual Group organization. Prior to heading AdvantEdge Analytics, Mike was the senior vice president of business experience for CUNA Mutual Group. In that role, he was responsible for leading all aspects of CUNA Mutual Group’s experience with credit unions, advisors, small businesses and other distribution partners.