Michael has worked in the consumer lending industry since 1989. In 1999, he joined the credit union industry, working for the Texas Credit Union League’s credit union. Mr. Cochrum joined CU Direct Corporation in 2004, helping to create the largest CU retail Point of Purchase lending network in the US. He currently oversees the national delivery of CU Direct’s Lending Insights LPMS product, which provides credit unions with powerful portfolio analytics tools. Michael is a 2004 graduate of the Southwest CUNA Management School and in addition to his management and leadership experience, his lending background includes loan originations, collections and recovery, and risk management.