Larry Hayes

Larry Hayes has over 20 years of experience in the credit union industry and a proven track record of success managing for-profit businesses for credit unions. Before joining eCU Technology as President, Hayes served as the Chief Operations Officer (COO) for Georgia Credit Union Affiliates (GCUA). He has also served in various leadership roles including as President and CEO of CU Holding Company, LLC, as well as VP of Marketing & Business Development for First Service Credit Union. As COO of GCUA, Hayes oversaw the league’s for-profit business, Cooperative Services, Inc. (CSI), which includes Members ATM Alliance, an outsourced, fully managed ATM services provider. CSI also offers check printing, card and debit processing, chargebacks and shared branching business lines. Additionally, Hayes managed CSI’s Members Core Alliance, which offers credit unions back-office solutions through Fiserv’s CUnify core processing platform. Before joining GCUA, Hayes served as President/CEO of CU Holding Company, a CUSO holding company where he managed and offered credit union innovation through a number of CUSOs, including: Beyond Marketing Agency, TruHome Solutions, MemberInsure, TruHome Title, XtraCash, and SimpliFast.