Keith Armstrong

Keith began his career as a microfinance consultant and has since been a long-time advocate of consumer financial health. He is an experienced founder, excelling at consumer financial product design and B2B marketing. He co-founded Abe AI and currently leads B2B marketing initiatives to establish new business opportunities. Prior to co-founding Abe, he led operations and marketing at a cloud-based financial wellness platform. During this time, he increased qualified leads by 150%, establishing new business opportunities with enterprises such as Microsoft, Darden Restaurants, and Starbucks. Before that, he started Lendr, a pro-consumer small-dollar lending company on a mission to reimagine how people borrowed money through chat interfaces. Lendr was awarded the Seidman Innovation Award from the Center for Financial Services Innovation. Prior to Lendr, he worked as a microfinance consultant in South Africa, helping to implement mobile credit technologies.