Joseph Gracia is President and Founder of Nickels, a company that uses behavioral science to help guide student-borrowers through managing their federal student debt. Their whitelabel digital service can be offered by credit unions to provide memes with triggered, timely, personalized guidance to help student-borrowers always keep their federal student loans in good standing. Joseph was previously the VP of Product at WHOOP and ran the Behavioral Marketing & Design team at OPOWER. www.asknickels.com