Joseph Brancucci

Mr. Brancucci is the first President of the CUSO, CU RateReset, owned primarily by Mortgage Harmony (dba RateReset) and PenFed. Prior to joining CU Rate Reset, Mr. Brancucci was the President and CEO of GTE Financial from July 2010 until his retirement in March 2016. He was named the CU Times 2013 CEO Trailblazer of the Year and one of the 80 most influential in the industry over the last 80 years by CU Times. Previously, he served as Executive Vice President and Chief Operating Officer of Boeing Employees Credit Union (BECU), Tukwila, WA where he began his career in 1995 as the Director of Consumer Loans followed by Chief Lending Officer in 1999, VP Product & Delivery Channel Management and CLO in 2004, and retired as the Executive Vice President in 2010. In early 2001, he founded Prime Alliance Solutions, a mortgage technology solution used to process over 40% of all credit union mortgages. He served as Chief Executive Officer and Chairman of the Board until it merged with Mortgage Cadence in 2013. He has been in financial services since 1971, holding senior management positions at savings banks, a national bank, Freddie Mac, and a small community credit union. He served as the Chairman of CU Direct Corporation (CUDL) until May 2013. He was the Chair of the CUNA Lending Council from 2003 to 2006, the Chair of the CUNA Council Forum from 2006 to 2008, Chair of the Fannie Mae Credit Union Advisory Council from 2001 to 2007, and a member of the National Housing Advisory Council from 2006 to 2008. He was the recipient of the NACUSO Executive of the Year Award in 2003 for his work with Prime Alliance Solutions, Inc. and was the first recipient of the CUNA Lending Council Phil Greer Award. Mr. Brancucci holds a BA in Economics and English from Hofstra University and has completed Stanford University’s Executive Development Program.