Slow that scroll: how to capture eyeballs for your social videos
If you still need to be convinced of video’s marketing efficacy, you’ve come to the wrong place. If you’re already bought into video and just aren’t ...
The latest from John Pettit
Successfully managing your REO in a post-pandemic environment
No one could have predicted the level of disruption we’ve all faced following the onset of the COVID-19 pandemic last year. If your financial institution has been thrown into ...
Life insurance underwriting: Frequently asked questions
Part of being an adult is recognizing that you have a sense of responsibility toward others — especially your loved ones. If you were to pass away unexpectantly, you’d still ...
More credit union lenders report ‘UFO’ sightings in auto loan books
Despite a significant slowdown in auto sales at certain points in 2020, credit unions held steady with their indirect lending programs. Anticipating that business could turn around at any point, ...
Flooded with deposits? Strategic benchmarking can ensure quick, smart investment decisions.
COVID-19 flipped the whole world on its head in 2020, and because that flip caused financial hardship for so many, credit unions had to quickly rethink and revise lending goals, ...
Donovan: CUs eager to bring financial services to communities
It’s more important than ever that communities retain access to a local financial partner that can meet their needs, CUNA Chief Advocacy Officer Ryan Donovan wrote to all 535 ...
Fed recommends synthetic ID fraud definition
The Federal Reserve Tuesday released an industry-recommended definition of synthetic identity fraud: The use of a combination of personally identifiable information (PII) to fabricate a person or entity in order ...
Content marketing strategy not working? This is why.
Content marketing, also known as Inbound Marketing, has changed significantly in the past several years. As the volume of content available increases and the number of channels to consume content ...