The latest from John Pettit

- by Jim Marous, The Financial Brand

Payments maturity lacking at most financial institutions

The impact of the pandemic on the banking industry was immediate. The shift to digital transactions not only changed the industry, but every industry globally, as consumers accepted the need ...

- by CRMNEXT

Know your numbers with Gaurav Bhatia

Numbers don’t lie, and that’s the truth. According to Gaurav Bhatia, CMO at PenFed CU, knowing your numbers is the key to working smarter, not harder when it ...

- by Erik Payne, CreditUnions.com

The driving force behind American 1’s auto lending

Take a look at the loan portfolio of American 1 Credit Union ($552.1M, Jackson, MI), and it’s clear the cooperative is laser-focused on consumer loans. In the first ...

- by Segmint

AI modeling can combat churn

At a cost of more than $300 to acquire a new customer2, and FIs losing 10-15% annually of gross revenues to attrition3, FIs must slam the door on attrition. Research ...