The latest from John Pettit

- by Alison Barksdale, CU Management

Developing empathy skills to assist members

While empathy is the cornerstone of the credit union mantra, “people helping people,” I would argue it has never been more necessary than today. Regardless of how you feel about ...

- by Sheryl S. Jackson, The NAFCU Journal

Debunking leadership myths

“Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall.” – Stephen R. Covey While author, educator and businessman Stephen R. ...

- by Ignite Sales

Digital dialog or guided conversation?

Artificial intelligence (AI) is a disruptive technology gaining widespread adoption across many industries, including banking and financial services. If you ask someone for an example of AI, you might hear ...

- by Frank Allgood, Your Marketing Co.

3 pillars for successful marketing in 2022

How you frame what you do matters. For credit unions to solve people’s problems and provide real solutions, it helps to know what people are ready to hear and ...