The latest from John Pettit

- by Elizabeth Rider, On The Mark Strategies

Does your marketing spread the love?

Being someone’s valentine is a special experience. Truffles. Fancy dinners. Those candy message hearts encouraging you to “Hug Me” or “Be Mine.” Valentine’s Day is all about spreading ...

- by CUNA News

D.C. lifts vaccine verification requirement

Attendees at the 2022 CUNA Governmental Affairs Conference (GAC) no longer need to verify their vaccine status to attend the annual advocacy event, held Feb. 27-March 3, after Washington, D....

- by Bob Niedt, Kiplinger

40 ways to earn extra cash in 2022

Coming up with extra money to pay the bills, manage crises, boost savings, accelerate your retirement savings or perhaps even finance a dream vacation isn’t as hard as it ...

- by Craig Guillot, The Financial Brand

Ease of switching in fintech era jeopardizes loyalty to banks

The trend to more fragmentation of consumers’ banking relationships continues, creating a much more complex environment than used to be the case. A Phoenix Synergistics survey exploring loyalty trends in ...

- by Mark Arnold, On The Mark Strategies

Marketing lessons from Super Bowl 56 commercials

What a game, what a halftime show and what about those commercials! I’ll be honest: I watch the Super Bowl more for the commercials than for the game (even ...