The latest from John Pettit

- by Stephenie Williams, CU Management

Streaming entertainment delivers new account acquisition tools

Economic, personal and social factors are affecting consumer sentiment. Changes in privacy practices, consumer expectations for personalization and lifestyle, social change and marketing innovation have opened critical and cultural perception ...

- by Ron Jooss, CU Magazine

PODCAST: It’s time for CTV

As consumers shape their own viewing experiences through streaming services, Connected TV (CTV) offers credit unions a new opportunity to deliver personalized branding experiences that seamlessly integrate with their members ...

- by CW Warwick, The Financial Brand

4 key changes happening in bank marketing in 2022

Achieving success in marketing has always required agility and a willingness to try new things. 2022 won’t be any different: Banks and credit unions should expect the unexpected, and ...