Marketing should begin and end with data
Most, if not all of our credit union processes start with data. However, what I most commonly see in the marketing world is this process: Using data to build contact ...
The latest from John Pettit
Episode 8: A new era in cross-border faster payments
Of late, there has been a great deal of forward movement in cross-border faster payments. In April 2022, EBA Clearing, Swift, and The Clearing House announced their plan to launch ...
Reaching policymakers with credit union stories
Congress is in recess for the next several weeks, making this the perfect time to engage with policymakers back home. It’s not enough to just tell them about the ...
How to beat financial burnout
When most people talk about burnout, they’re usually referring to their jobs. However, burnout doesn’t just happen due to job-related stress. Financial burnout is also common. Let’s ...
How BCU is growing consumer lending in uncertain times
BCU, a $5.5B credit union outside of Chicago, noticed a growing consumer need for personal loans for debt consolidation and home improvement projects. Combined with a significant dropoff in ...
Defense Credit Union Council: Pentagon study is a victory for industry
A long-awaited Defense Department (DoD) report that concludes servicemembers do not lack access to banking services on military installations is being hailed as a victory for credit unions in their ...
Do you know what you want your employees to do?
Organizational clarity, or lack thereof, is sometimes easier to recognize in another organization than our own. Remember the dramatic television series, “The West Wing”? What a great show, though, and ...
Visa leads important coalition in improving financial education access for students in the United States
Delivering quality financial education through digital channels and in classroom settings can help children understand how to budget and build wealth, which can lead to more economically prosperous lives. But ...