The latest from John Pettit

- by Lisa Nicholas, CU Management

Maximizing member acquisition strategies

In today’s data-driven economy, understanding and managing consumer data has become a critical aspect of successful marketing strategies. With the elimination of third-party cookie tracking, credit union marketers are ...

- by Sean Galli, On The Mark Strategies

The best dads in marketing

Marketers regularly celebrate dads around Father’s Day with some great commercials. But these commercials are more than fluff pieces; they have lessons for your credit union or community bank. ...

- by Jim Nussle, The Nussle Report

Opposing the “Big Box Bill”

CUNA, Leagues, and credit unions continue our push against the interchange bill—what we’re calling the “Big Box Bill”—in our engagement with members of Congress. We alerted credit ...

- by B. Dan Berger, Berger Leadership Blog

Living your culture in a virtual world

Over the past several years, almost everyone has experienced the ups and downs of remote work. Studies and professional recommendations on how to manage this new reality are helpful, but ...

- by Bo McDonald, Your Marketing Co.

Credit union marketing is so easy

Or is it? Credit union marketing in general is one of the first things leaders turn to because it’s easy to talk about. We can’t always argue accounting ...