‘Trust the data’
Members’ data should drive strategy at your credit union, according to John Best, CEO of Best Innovation Group. “You’ve got to trust the data,” he says. To take full ...
The latest from John Pettit
NCUA bans seven former credit union staffers
The NCUA Monday banned a former CEO with a criminal past for theft, a former employee who served only one hour in custody for a $400,000 embezzlement, and a ...
Digital FCU’s fintech greenhouse
$8.2 billion Digital Federal Credit Union, Marlborough, Mass., has signed a contract with one fintech startup and is running pilots with three others, reports CUES member David Araujo, CIE, ...
The data-centric organization: Overcoming the challenges we all face
If you are in marketing today, you’ve likely seen first-hand how powerful data is for marketing. At Deluxe, we’ve had a first-row seat to the evolution of data-driven ...
The power of data, exhibit no. 5,236
This may shock you. I’m a Penn State fan. Last year, the Penn State football team played at Maryland. Fantastic! A short 45-minute drive to see my Nittany Lions ...
Financial marketers must embrace AI to remain relevant
Financial marketers are drowning in data. In fact they are drowning in an overwhelming 2.5 quintilian bytes of data which is collected every day at the same time that ...
Partnering to accelerate financial literacy
Basic financial literacy skills are critical for success in today’s workforce. Yet, according to the Council for Economic Education’s 2018 Survey of the States, there has been no ...
CUNA: Card agreement submissions easier, reminders helpful
The Bureau of Consumer Financial Protection should send quarterly reminders about submitting credit card agreements, CUNA wrote to the bureau Monday. CUNA’s letter was sent in response to a ...