A brief word on NCUA’s final advertising rule
Great advertisements can make all the difference. They can entice us to buy things we normally wouldn’t, or, like this one might, make us forget about eating healthy for ...
The latest from John Pettit
Branding is not solely up to marketing
Whew. It’s so good to get that off my chest. As a former financial institution marketing executive, the idea that the brand is solely the responsibility of marketing is ...
5 financial services marketing trends for 2018
Financial services are rapidly digitizing, moving formerly confidential and exclusive programs from in-person to online in an effort to create convenience and more touchpoints with consumers throughout the year. At ...
4 successful social media contests for financial institutions
With clients we always recommend they consider running some social media contests on their various platforms, just to get the proverbial ‘ball rolling’. These contests have ranged from the old-school ‘...
A May Day beginning for #CUFinHealth
May Day is a public holiday usually celebrated on May 1. It is an ancient spring festival and a traditional spring holiday in many cultures. Dances, singing, and cake are ...
Comments on CFPB RFIs, NCUA bylaws ANPR due in May
Comments on several Bureau of Consumer Financial Protection (CFPB) proposals, as well as suggested changes to NCUA bylaws, are due in May. The first CFPB RFI deadline, on civil investigative ...
NAFCU webinar gives CDD compliance tips ahead of deadline
NAFCU is offering a webinar today to help credit unions prepare for the Financial Crimes Enforcement Network’s (FinCEN) customer due diligence (CDD) rule before next week’s compliance deadline. ...
Loan Zone: Documents for people with vision loss
Central to the mission of every credit union is that it exists to serve its members. While numerous factors go into delivering the level of service that members count on, ...