The latest from John Pettit

- by Paula Tompkins, The Financial Brand

What credit union marketers can learn from auto dealerships

The majority of marketing for car dealerships focuses on conquest — they want to bring customers in and make the sale. However, the underlying issue is retention. Dealerships spend hundreds-of-dollars to ...

- by Ken Schneider, SWBC LenderHUB

The quest for non-interest income

In the neverending quest for non-interest income, financial institutions can find themselves in a bind: income is necessary to run any business, of course, but lenders often feel that seeking ...

- by Amy Hibbard, Geezeo

One-To-One with Geezeo: Jim Marous

In this installment of Geezeo One-To-One, Amy Hibbard spoke with Jim Marous, internationally recognized financial industry strategist, speaker, author and the publisher of both the Retail Banking Strategies section of ...

- by Ron Jooss, CU Magazine

Disruptive community building

Allegacy Federal Credit Union in Winston-Salem, N.C., has entered into a partnership—believed to be the first of its kind in the country—to improve both the physical and ...

- by Ray Birch, CUtoday.info

Many potential risks for issuers

A Supreme Court ruling allowing gambling on sports at the state level is raising the ante on a wide number of issues for any credit union that issues plastic cards. ...