Why is most outsourced marketing a waste of money?
Being on-site with our clients is important. In fact, it’s so important that we visit each of our clients at least once a year—on our dime. (That’s ...
The latest from John Pettit
CUs back Amodei, others in Tuesday’s primaries
Credit unions around the country are once again active in Tuesday’s primary elections, which will take place in Maine, Nevada, North Dakota, South Carolina and Virginia. The main race ...
New marijuana banking bill could bring more clarity to CUs
A bill that could provide more clarity on credit unions and banks doing business with marijuana-related companies in states where the substance is legal reportedly has the support of President ...
ACUC delivers ideas that move
When you think about the future of credit unions, what do you see? Strategic fintech partnerships? Data-optimized services that anticipate member needs? Virtual reality branches? When I spoke at CUNA’...
First-time U.S. homebuyers account for almost half of mortgages
Young Americans are hitting more and more homeownership roadblocks: crippling student debt, escalating home prices, surging mortgage rates and a scarcity of listings. So why have they gone on a ...
Fed rates are on the rise. What does this mean for credit unions?
We’ve all been anticipating it, and now it’s likely to come down the pike this week. The Federal Reserve is set to raise the target interest rate to ...
The latest taxation flare up
The debate about the credit union tax exemption periodically flares up, the most recent episode prompted by remarks by Senator Orrin Hatch (R-UT). (Read NCUA Board Chair Mark McWatters letter ...
The right sales process for your credit union
Credit Union and Community Bank sales tactics are different from other industries because they’re primarily focused on service, doing the right thing for the member/customer and deepening relationships. ...