The latest from John Pettit

- by CUNA News

CUNA, Georgia league support CU hit with frivolous ADA lawsuit

CUNA has partnered with the Georgia Credit Union Affiliates (GCUA) to continue its aggressive nationwide defense of credit unions facing frivolous lawsuits. The organizations filed a brief Tuesday supporting Family ...

- by Bill Merrick, CU Magazine

4 steps for a solid retail experience

Members don’t want service, they want an experience, says Bryn Conway, principal at BC Consulting and a former credit union marketer. Service, she says, is transactional and reactive—and ...

- by Ray Birch, CUtoday.info

CU role good training for political career?

When the November elections are held, Allen Brown will be elected mayor of this city, and in the process become the first credit union CEO to hold the position. Brown, ...

- by David Goodman, EverFi

The 5 most effective marketing strategies for financial services

Developing marketing strategies for financial services means considering a range of elements which include: Your organization’s goals & objectives Target markets New & emerging markets Your organization’s strengths & weaknesses Resources ...

- by Marc Rapport, CreditUnions.com

What’s in a name: Culture & Values Officer

Travis Flora has spent 20 years at Commonwealth Credit Union ($1.2B, Frankfort, KY) immersed in the organization’s culture and values. Now, he’s in charge of them. Flora ...

- by Bo McDonald, Your Marketing Co.

Resist the pull of urgency bias

So, your 2018 strategic planning session is in the books. You came. You spoke up. You filled dozens of sticky pads with ideas. Now what? Fast forward to September 2019. ...