CRM for financial growth: A leader’s perspective
Studies indicate that the ROI on a CRM system can be as high as $8.70 per dollar spent (Nucleus Research, 2014). That’s a pretty impressive return on investment ...
The latest from John Pettit
CUNA highlights league, CU autodialer suggestions to FCC
CUNA highlighted several credit unions and leagues emphasizing the critical importance of a narrow definition of an automated telephone dialing system (ATDS) in its reply comments to a Federal Communications ...
Election Q&A with NAFCU’s Adams: Possible outcomes, industry impacts
Midterm elections are right around the corner and NAFCU’s award-winning advocacy is hard at work with current congressional leaders and those in the running to assume a seat on ...
Back-of-card signatures no longer required, MasterCard declares
Credit unions and other card issuers may be adjusting their card designs soon, because Mastercard will no longer require signatures on the backs of its cards, the company has announced. ...
Deposit dilemma pushing mergers?
I read with interest the “Deposit Dilemma” article in Invictus Group’s recent Bank Insights newsletter, which asserts that the current economic situation is pushing more banks to boost their ...
3 tough rules for finding a rebrand agency
How important is your brand? It’s an impression of you and your financial institution. We’re talking about the essence of your credit union or community bank. Yeah, it’...
Do you know where your report data is?
A typical credit union downloads its report bundles daily from its processors. Usually, the only option is to store those highly sensitive Payment Card Industry (PCI) report bundles on a ...
Owning your brand
While en route to facilitate a member engagement training this month, I spent some time in the Syracuse airport. The airport has been under construction for the last several months ...