Let member metrics drive your Hispanic market development strategy
The most successful credit unions clearly understand the needs of the members they’re serving. In many cases, member analytics are at the heart of the strategies used to reach ...
The latest from John Pettit
Artificial intelligence is the financial marketer’s secret weapon
In the era of the digital world, mobile and social media have become major channels for marketing. A fundamental difference with the digital era from the pre-Internet era is the ...
Chip technology has helped reduce card-present counterfeit payment fraud by 82 percent
It’s been three years since financial institutions, merchants and consumers were encouraged to shift away from the familiar swiping of payment cards in terminals to inserting cards with EMV® (...
Would more information sharing prevent elder abuse?
Maybe it’s because I hit one of those depressing milestones the other day when the young lady whom I was buying tickets from at the Museum of Natural History ...
America’s Credit Unions Invited to ‘Vote for Miracles’
With the simple click of a mouse, credit union members and employees can make a difference in the lives of sick and injured children in their community. Tuesday kicks off ...
NAFCU Board, Mulvaney talk CU issues
The NAFCU Board yesterday shared credit unions’ priorities and regulatory concerns directly with Bureau of Consumer Financial Protection Acting Director Mick Mulvaney during a meeting at the bureau. In addition, ...
Mobile payments lag behind mobile banking, study finds
About one in five financial institutions still do not offer mobile banking and 43% do not offer mobile payments, according to research published this fall by the Federal Reserve Bank ...
8 ways to give back beyond #GivingTuesday
#GivingTuesday has joined Black Friday and Cyber Monday as post-Thanksgiving traditions, but in contrast to those shopping days, this one is about the holiday spirit that extends beyond spending. Created ...