The latest from John Pettit

- by Lin Grensing-Pophal, CU Management

Love Contracts: Good or bad idea?

The #MeToo movement is causing many employers to reconsider their views and practices related to employee relationships, specifically dating relationships and the extent to which organizations—including credit unions—should ...

- by Chris Ryan, CU Magazine

Combating phishing scams beyond the point of entry

As an industry, we’ve made significant strides to reduce fraud and minimize the financial impact to consumers and businesses. Despite our efforts, criminals have continued to explore alternative avenues, ...

- by David Baumann, CU Times

Plan to change check ‘holds’ may lead to more fraud

Federal regulators may ease the way for fraudsters if they adjust the “hold” periods that credit unions and other financial institutions may place on checks, credit union trade groups have ...

- by Mark Arnold, On The Mark Strategies

Wells Fargo missed it: Your logo is not your brand

Wells Fargo has announced another image repair ad campaign, now featuring an updated logo. This is the third campaign the tainted brand has attempted since its scandalous fallout in 2016. ...

- by Marc Rapport, CreditUnions.com

4 ways to reward loyal members

Valentine’s Day comes once a year, but credit unions show off their love for members year round. Last year, members at American 1 Credit Union($368.0M, Jackson, MI) ...

- by Dawn Melesko, The Financial Brand

Turn financial literacy content into potent marketing tool

According to research from NewsCred, half of consumers say they would be less likely to switch to a new bank if their financial institution offered helpful content. This is just ...

- by Henry Meier, State of Mind

CU’s need CECL guidance now

Credit unions don’t have to start complying with FASB’s current expected current loss (CECL) model until the year beginning after December 15, 2021 but believe it or not ...

- by Kirk Drake, The Credit Union 2.0 Blog

What credit union marketing automation is, and why it matters

Believe me, we get it: marketing efforts can lead to headaches. Nobody likes getting cold calls, most people mute (or skip) commercials, and I still get nightmares about pop-up ads. ...