The latest from John Pettit

- by Mark Arnold, On The Mark Strategies

Graphics and video trump the written word

I read an interesting statistic recently about the power of visual marketing. According to brainrules.net, if we hear or read information, we only remember 10% of it three days ...

- by Anthony Demangone, CU Suite

The danger of anchoring

I’m in the middle of a great book: The Undoing Project: A Friendship That Changed Our Minds.  It is a wicked good read. It discusses two Israeli psychologists who ...

- by E.C. Harrison, CreditUnions.com

6 ways to reduce friction in the member experience

The introduction of new technology in the world of financial services is both a boon and a bust for the user experience. Digital channels allow members to conduct transactions, research ...

- by Bill Streeter, The Financial Brand

Will ‘open banking’ sizzle or fizzle in the U.S.?

Open banking allows third-party developers to build applications and services that plug into the technology backbone of a traditional financial institution. Using open-source technology and APIs, third-parties can build new ...

- by NAFCU Newsroom

NAFCU seeks insight on NCUA audit requirements

As the NCUA works to simplify supervisory committee audit requirements, NAFCU is requesting members’ feedback on how the proposed rule would affect credit unions. The association would also like to ...

- by Les Wallace, Ph.D., CU Management

Good Governance: Here’s why I shouldn’t leave the board

Every governance educator I know working with CUES has made it clear to their audiences and in their content pieces for CUES that board term limits and more frequent replacement ...

- by CU Magazine

Credit unions support America Saves Week

Credit unions are among the diverse nonprofit, government, academic, and business groupsto encourage and support Americans’ efforts to save during America Saves Week, Feb. 25-March 2. Held in conjunction with ...