Does credit union content marketing work?
Content marketing is a kind of marketing strategy designed to attract and nurture inbound leads. It relies on maintaining a consistent and prominent online presence to show up in peoples’ ...
The latest from John Pettit
How a new CEO watered the garden and watched her credit union bloom
The drive from Santa Ana to Pleasanton, CA, takes just about seven hours. Erin Mendez knows this because she made the drive nearly six years ago, when she left her ...
Why retail banking needs a reputation rehab
Most consumers probably don’t have strong opinions about their banks, since the relationship tends to be more transactional than emotional. However, in the 2019 Retail Banking Report, a study ...
Driving change through communication
My organization is preparing to host our Annual Conference next week – which is all about equipping our members with the trends and strategies needed to take their institution into the ...
The ever-changing role of a member service representative
The digital banking revolution has begun, and Member Service Representatives may feel like a casualty of war. It’s tempting to think that there’s no longer a need for ...
HFSC passes CUNA-backed BSA, flood, financial literacy bills
The House Financial Services Committee passed four CUNA-supported bills at the conclusion of a two-day markup Wednesday. CUNA wrote Tuesday in support of the bills, which cover the Bank Secrecy ...
Hood: CU landscape has never been stronger
NCUA Chairman Rodney Hood lauded the credit union industry while discussing regulatory challenges and fintech pressures during a “Fireside Chat,” hosted by the Cato Institute Wednesday. The chat – part of ...
CFO Focus: Three ways to overcome declining deposit growth
Credit unions in the U.S. have been witnessing a steady increase in membership since 2010. Average annual membership growth has been approximately 4 percent in the last four years. ...