Want to grow your credit union membership? Do this first.
I recently facilitated a two-day planning session for a credit union, and before the meeting began, the CEO shared his primary goal with me. “If we don’t accomplish anything ...
The latest from John Pettit
Education about student loans is insufficient
One in four Americans take on student loan debt, and the federal options usually only cover a small portion of the full cost of college. Prime, young members are heading ...
Rules of Engagement: The five types of social media members seek most
With so much content available at your fingertips, it’s more important than ever to share relevant material on your social media channels that your followers care about. So what ...
How a $40B institution treats 2.4M members
State Employees’ ($40.6B, Raleigh, NC) might be the second largest credit union in the nation, but its localized approach to member service and network of 2,200 direct, in-branch ...
Financial marketers staggered by Facebook’s radical ad rule changes
Banks and credit unions accustomed to rapidly ramping up their ad campaigns on Facebook have been getting surprised with “your ads have been disapproved” emails amid the adoption of changed ...
Senate FSGG bill passes subcmte w/ $251M for CDFI Fund
The Senate Appropriations financial services and general government subcommittee passed its fiscal year 2020 bill Thursday, a bill that funds the Treasury’s Community Development Financial Institutions (CDFI) Fund at $...
Rate cut expected as FOMC meets
The Federal Open Market Committee (FOMC) is expected to cut rates at the conclusion of its two-day policy-setting meeting, which begins today. NAFCU Chief Economist and Vice President of Research ...
Facility Solutions: The power of options
“In order to make a choice, you need the power to see there is one.” – Gloria Steinem Most of us have been in a place where there do not appear ...