The latest from John Pettit

- by CU Magazine

PODCAST: Developing credit union advocates

Brandon Riechers believes in developing young professionals and getting them involved in all areas of the credit union movement. “I’ve always been a champion of young professionals,” says Riechers, ...

- by Peter Strozniak, CU Times

CUs breaking new ground for member attraction, retention

Credit unions are breaking ground for new initiatives that may help them attract new members and hold on to the ones they serve. The $211 million Michigan Legacy Credit Union ...

- by Bo McDonald, Your Marketing Co.

What is the worst mistake your credit union can make?

When it comes to your credit union’s marketing, what’s one of the worst things that can happen? Creating an ad that you think is awesome—only to find ...

- by Crystal Bullard, SWBC LenderHUB

The value of a dealer relationship officer

Not everyone is familiar with how valuable the role of dealer relationship officer can be for a financial institution. I sat down with Jennifer Cook and Tiffany Nelson, the dealer ...

- by Kelly Flynn, ADVANTAGE, powered by JMFA

Exposed! 6 contract negotiations secrets revealed

After more than 12 years helping banks and credit unions optimize their service contracts through expert negotiations with vendors, I have picked up a number of secrets that have empowered ...

- by Jennifer Adkisson, The Works Blog

Keeping your website compliant

Your website is front and center when it comes to your credit union’s communication with prospective and current members. That prominence and visibility make it critical that everything on ...