John Waupsh
Chief Innovation Officer/Chief Creative Officer BancVue
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As Chief Innovation Officer and Chief Creative Officer for BancVue, John Waupsh is a barometer for change. John recognizes opportunity for creating new products, processes, and apps, acting on them quickly and instinctively. John’s dexterity in B2B and B2C brand strategy moved the needle for the likes of Starbucks, Chicago Tribune, Motorola, and Nike. His company, FIRST ROI, developed FIRSTBranch, a pioneer marketing system to help community financial institutions facilitate online loans and account opens. He expanded this expertise to the community banking industry by launching BancVue Interactive in partnership with BancVue in 2006, where John continues to forecast sunnier skies for credit unions and community banks across the nation.
