Credit unions: It’s time to break the rules…
The old adage goes: you need to learn the rules before you can break them. Many wise and famous souls have been attributed with saying some derivative of that phrase, ...
The latest from Holly Fearing
Social media doesn’t save us, it gives us an empathy outlet—and that’s not useless
I had another article written and ready to go for my latest contribution here, but in the minutes before I submitted it on the afternoon of Friday, November 13th, I ...
Your credit union members – will you be lonesome when they go?
How’s your relationship with your credit union members? Do you feel confident you’re in a good place with them? According to Knapp’s Relationship Model, created by University ...
The killer “but”
Knowing what we should do, or need to do, or want to do—but not following through and doing that thing—is killing us. I recently spent time at a ...
Social media is not for selling as much as a lawnmower isn’t for painting a house
I was recently talking to my mom about social media and how brands are, and should be, using these platforms to their advantage with all of the new capabilities, uses ...
A big voice for a small credit union: Using employees and social media to amplify your brand
What has the highest value at your credit union? I’m guessing it’s not something that’s kept in your vault. Look around. It’s who you see all ...
How to apply critical thinking for a better credit union movement
It’s time to really look at the principles and values of not only the credit union industry but the cooperative movement as a whole, and ask if we are ...
Does your brand take a stand: A container case-study
Credit unions have every opportunity to stand behind their products and services and deliver, hopefully, better, faster, more immediately, more conveniently, more pervasively than any other financial services provider around. ...