Frank Koechlein

President Empower Your Analytics

Frank Koechlein is the President at Empower Your Analytics and coauthor of the marketing resource book “The New Marketing Analytics”. Frank has over 40 years of marketing experience in the financial services industry. He has held several senior marketing positions including; SVP, Marketing with the Dreyfus Corp., Director of Marketing with Prudential Direct, Prudential’s in-house, direct response agency, as well as, community bank and credit union marketing positions.

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The latest from Frank

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Data October 5, 2020

Now is the time to take advantage of your data

Frank Koechlein Empower Your Analytics

Frank Koechlein

The latest from Frank

Now is the time to take advantage of your data

Simple analytics to improve service to members during the COVID-19 crisis

Is your ad agency equipped for data driven marketing?

5 critical components of an effective member engagement strategy

Test driving your member data

If you don’t know where you’re going, you’ll end up someplace else

When did “sales” become a dirty word?

5 signs you might need a marketing tune-up

Data is the critical component for improving member experience

How to successfully implement data-driven marketing at your credit union

Do you know the value of your member data?

Is your credit union ready for data-driven marketing?

Doing the math on data analytics

When it comes to analytic software solutions – One size does not fit all

Credit unions need to embrace analytics to improve their member’s experience

3 steps to building increased member loyalty

Gaining experience with big data helps credit unions get to the right solution

Why credit unions are slow to adopt analytics