Eric is a leading credit union marketer with more than 17 years of marketing experience. Coming from the advertising agency world, as an account executive focused on strategic planning, branding, market research, and product promotion, Eric joined the credit union world in 2002 as the VP of Marketing at River Valley CU in Dayton, Ohio. As SVP of MarketMatch, Eric lives and breathes the credit union movement. He has enjoyed great success in increasing brand awareness, member growth, and services per member for clients across the country.