Brian Hamilton, president of CU Direct Connect (CUDC), has 25 years of experience with financial institutions and fintech start-ups. His background and expertise includes managing all facets of consumer lending operations, and has led key initiatives in the development of groundbreaking on-line applications, custom scorecards, and loan origination systems. Prior to CUDC, he joined CU Direct in 2017 as the Vice President of Innovation, where he led research efforts on emerging trends and product innovation.