Ashley Keating is the Digital Marketing Manager on the Demand Generation team at EVERFI. She is the co-author of The Ultimate Guide to Financial Marketing Success and is responsible for content marketing and digital marketing strategies at EVERFI. She previously worked in marketing at CEB, Now Gartner where she focused on digital efforts for financial services. Prior to getting into marketing she worked in banking, where she learned the ins and outs of the mortgage industry which is why she is passionate about helping marketers in financial services.