Answering three objections to credit union marketing partnerships

by Sean Galli, On The Mark Strategies

In the world of bank and credit union marketing, teaming up with a marketing agency can be a game-changer. It can save you resources, time and frustration. But many institutions have (entirely fair) objections to it.

Let’s roll up our sleeves and tackle these objections head-on. Who knows? By the end, you might just be ready to engage a marketing partner.

1. “It’s too much money”

The money argument is a classic one, and it’s also an important one for financial institutions to consider. Budgets are tight. It feels like income is shrinking.

All in all, partnering with a bank or credit union marketing agency might seem like you’re forking over more dough than a pizza joint on Friday night. But a partnership is actually an investment that saves you money.

 

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