Amplify your financial services marketing with digital strategies
Financial institutions looking to attract younger generations must create a superior experience within their digital banking solutions. From the Generational Trends in Digital Banking Study, 58% of millennials are likely to change financial providers if another offers a better digital banking experience, significantly more than older generations. Financial institutions must adopt innovative digital marketing strategies to engage, retain, and expand their account holder base. This post explores key strategies in financial services marketing that can help banks and credit unions thrive in all of their digital channels.
Personalization: the cornerstone of modern financial services marketing
One of the most significant trends in financial services marketing is personalization. Today’s account holders expect tailored experiences that cater to their specific needs and preferences. By leveraging data analytics in banking, financial institutions can gain insights into account holder behavior, allowing them to offer individualized product recommendations and targeted content.
For instance, a financial institution might analyze an account holder’s spending habits to suggest relevant saving plans or investment opportunities. Personalized email campaigns, mobile app notifications, and website content can significantly enhance account holder engagement and satisfaction.
To make informed recommendations at the right time in your digital banking solution, deep account holder insight is required. Here are a few ways financial institutions can effectively gather and analyze data, transform to a data-informed digital banker and execute targeted marketing messages that provide personalized banking experiences.
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