A winning combination for financial institutions
Using both marketing automation and business intelligence tools can boost your competitive edge in mortgage lending.
As financial services companies continue to advance down the path toward their own unique digital transformations, they are finding that having access to more electronic data about the consumers they serve is offering significant benefits.
Many of these benefits are enabled by the combination of technologies that are now possible in a fully digital environment. A significant example of this, marketing automation is being combined with business intelligence platforms to make leading mortgage lenders much more competitive than their peers.
Of course, home finance divisions in institutions of all kinds were the first to fully embrace the path to digital. With so much data required to underwrite mortgages, it makes sense that leading lenders would make digital lending a priority. Digital data is easier and cheaper to move between systems and reduces the risk of data quality issues caused by human intervention. The result has been lower loan origination costs, faster loan processing and higher borrower satisfaction.
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